FRANCESCA FERRARI, THE WEDDING DESIGNER
Today we present to you Francesca Ferrari, the wedding designer who through an interview tells us about her work.
Marriage is the best day of one’s life in the imagination of every girl or woman. There are those who prefer a more refined style, those who dream of a more intimate and secluded ceremony, those who cannot do without a certain detail, those who prefer the civil ceremony, those who opt for the traditional religious wedding, but all are united by the same wish: that it is absolutely perfect.
Let’s see what Francesca tells us about the wedding world!
1. WHAT DOES A WEDDING PLANNER DO?
The Wedding Planner takes care of selecting the best wedding professionals, organizing the logistics and drawing up and enforcing your budget. He takes care of all the details of the wedding and thanks to the excellent relationships with the professionals of the sector he is also often able to obtain additional discounts. The Wedding Planner is a special consultant, who takes care of the interests of the spouses and the perfect success of the wedding as a guardian angel.
The Wedding Designer, on the other hand, doesn’t just refer to suppliers or use prepackaged ideas, but she has the ability to create things from nothing. The Wedding Designer is the professional who can turn a dream into reality and make every wedding truly unique. She designs and creates the wedding as a work of art, with creativity, ingenuity and competence.
2. FRANCESCA, DOES YOUR WORK GIVE YOU SATISFACTION?
Absolutely yes! It is a very demanding and stressful job, but if done with passion and passion, it gives great satisfaction. And the greatest satisfaction is to see the spouses happy and excited in front of a dream come true and to know that you have contributed to creating wonderful and indelible memories for all the participants. It is like feeling every time in a fairytale, where you are the fairy godmother who turns dreams into reality!
3. CAN YOU REVEAL YOUR LITTLE SECRET FOR THE PERFECT WEDDING ORGANIZATION?
The WOW factor must never be missing, the surprise factor and every wedding must be unique and unrepeatable. The secret to the success of a wedding is a meticulous, almost maniacal study of every little organizational detail, which however leaves the bride and groom and guests with the feeling that everything happens in absolute naturalness and spontaneity.
4. WHAT WAS THE STRANGEST REQUEST THAT WAS MADE OF YOU?
When it comes to dreams, there are no oddities, everything is possible. Rather, there are choices or requests that are more original than others, such as, for example, the most recent of having a setting made exclusively of original bric à brac furnishings, i.e. original pieces and not vintage reproductions, recovered directly from junk dealers and in the antique markets.
5. DO YOU HAVE ANY ADVICE TO GIVE TO THE FUTURE SPOUSES?
Today more than ever I can say with absolute certainty that it is essential to rely on professional wedding planners or wedding designers to save time, money and a lot of stress. The wedding sector has become a jungle where it is difficult, if not impossible, to find your way around without competent guidance.
6. HOW DO YOU MAKE AN EVENT UNIQUE?
By creating only tailor-made weddings, tailor-made for each couple, based on different characteristics, tastes and dreams, the result is in itself unique and unrepeatable.
7. WHAT ARE THE 2022 WEDDING TRENDS?
After long months of restrictions and postponed nuptials, never as this year wedding trends have the ability to transport spouses and guests to an “elsewhere” to be experienced and savored in presence because desired and planned for a long time. More and more, when we talk about wedding trends, we refer, more than to the theme, to the concept of setting, as an atmosphere to be experienced and perceived at 360 °, a real space of dreams made concrete. Choosing the location is therefore the most important step. It will be precisely the aspect that will make the difference, the one that will be remembered by everyone. So go ahead for weddings outside the city where you can spend entire weekends with friends and relatives, in exclusive and charming locations.
Among the most popular destinations, in addition to the always romantic Tuscany with its splendid bucolic panoramas, two of the most popular regions by Italian and foreign spouses from all over the world, are undoubtedly Puglia and Sicily, where in recent years many VIP weddings are celebrated.
Puglia, known for its famous Salento farms and its large open spaces a stone’s throw from the sea, is the ideal setting for weddings full of life, between tradition and warm welcome.
Sicily is a land that is never predictable, rich in tradition, culture and art, where there are many sets and styles that can be sought. Getting married in Sicily is also a journey through typical local products, between courses that alternate in long and engaging banquets with fish, meat, cheeses and good Sicilian wine. Between Syracuse and Noto, in the heart of Baroque Sicily, there are truly luxurious and fascinating contexts where you can create dream weddings.









